Brand and Identity Development

The first impression you and your company make on prospective customers is amongst the most important elements in building the credibility – and success – of your business. 

A brand identity provides you with a consistent, professional look and feel that says the right things, both verbally and visually, to the right audiences.

The BOM Small Business Identity and Planning Service uses BOM’s six-stage “Thought Incubation” planning process over 2-3 weeks to deliver a Brand Identity Brief and concise Marketing Communications Proposal. 

The Brand Identity Brief provides your business with:

• Brand Name
• Brand Proposition
• Brand and Proposition Alignment with Target Audience(s)
• Brand Logo and Visual Identity (colours, fonts, layout, usage rules)

Following your acceptance of the Brand Identity Brief, our Small Business Identity Essentials Package applies the Brand Identity to Business Cards, Letterhead, Envelopes and MS Office Templates (proposal document, invoice, fax, presentation) as well as any custom applications required or recommended in the Marketing Communications Proposal.