Bringing the cricket club to its members

Cricket clubs reduced the work and the cost of administering their sport, improved communication and interaction between members, whilst providing additional value to sponsors.

Challenge:     

Four key needs were identified for cricket clubs:

• To enhance the members’ experience of their cricket club
• To communicate with members efficiently and cost effectively based on their interests and type of affiliation with the club
• To simplify the work for volunteer administrators
• To provide real business value for their valued sponsors

Solution:     

To date, BOM has provided four District Cricket Clubs with personalised websites designed to enhance their club branding and personality. The flexible web environment enables them to update information easily without technical assistance via web-based administrator access. An online membership database enables administrators to centralise member details and contact information in a single, updatable system accessible by anyone authorized by the club.

Our system enables the club to communicate via email to their stakeholders by interest group, as well as providing certain information to select stakeholder groups in restricted access areas of the website.

BOM’s solution integrates ResultsVault, the leading statistical package for seamless communication of vital playing stats and a main interest of members.

Sponsors gain value by being able to target selected information areas and audiences, leveraging messages for measurable results.

Results:          

Significant administrative costs savings, incremental revenue opportunities via enhanced sponsorship value and secure online sales of membership, event tickets and club merchandise and improved communication with club members, supporters and the community at large. 

Our Cricket Club clients include:

Sydney University Cricket Club	Randwick Petersham Cricket Club	Gordon District Cricket Club	St George District Cricket Club
"Sydney University Cricket Club recognised that to take our Club's operations to a higher level of professionalism we would need an effective and accessible tool to support us. BOM has created what we feel to be our club's central communication, operational and marketing tool. "Throughout the process, the team at BOM have been incredibly supportive and methodical in their approach to satisfying our needs. They have offered SUCC far more than a website. "We can wholly recommend BOM's services to any other Club, cricket or otherwise, who want to take their operations to a more professional and profitable level." Peter Murray, SCA Delegate for SUCC	"We are really pleased with the great work done by Pia and Jeff of BOM Mobile. We are also impressed by what our new website can offer us. This season we will save a great deal of time on administration, as well as greatly improve our communication with members and the rest of our community." Ray Stafford, CEO, Randwick Petersham Cricket Club	“We have found BOM Mobile have not only provided the technology to improve our communication and administration, but they also have a strong understanding of sports organisation needs. The result is a great website and database that benefits our members, administrators and sponsors.” Andrew Falk, Secretary, Gordon District Cricket Club	“I am delighted to see the site is live. I have spent most of the weekend getting used to it and am delighted… The site is excellent and only now am I beginning to realise just how good! Many thanks again on an outstanding job.” Phil Stelzer, Webmaster, St George Cricket Club